Master of Science - International Business Management (Marketing)

The Royal Holloway International Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare students to enter the globalised world of work on a competitive footing, maximising their potential and widening their choices. On graduating, students will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, students will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation.

As a member of the School of Management, students will join an intellectually stimulating, friendly and supportive research environment and, through working closely with expert and experienced academic staff, students will be in a position to realise their full potential. • Gain career management and employability skills to make competitive applications to multinational enterprises, non-governmental organisations or as a platform to pursue additional qualifications (such as in accounting or finance). • Innovative and effective Management School, with the Marketing ranked 10th in the UK (Complete University Guide 2019). • Vibrant international community: 60% of the Management students come from overseas and the 8,500 students at Royal Holloway, University of London are from 130 countries.