Bachelor of Arts (Honours) - Business Studies with Digital Marketing (N1N7)

The BA (Hons) Business Studies with Digital Marketing at the University of West London offers students a unique opportunity to gain practical skills and knowledge in both business and digital marketing, preparing them for successful careers in these fields.

The course is delivered through a series of cycles that integrate theory, skills and practical elements, enabling students to apply foundational frameworks to real-world scenarios and contexts.

The content reflects the latest professional insights and academic research, with newly developed modules aligned to current theory, skills and industry demands to support students’ personal development and employability.

By the end of the course, students will have gained experience in consulting on business issues and digital marketing within real-world contexts.