2-Term Pathway - Pre-Masters Business with Law - Progress to Master of Science - Global Marketing

The University of York International Pathway College is part of the University of York, and offers pathway courses to prepare students for a bachelor’s or master’s degree.

The Global Marketing will equip students with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments.

The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.

Students will study a range of contemporary topics based on leading research, including global marketing, social and ethical marketing, digital marketing and brand management. York's cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.

This course will provide students with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.