Master of Science - Global Marketing

This degree offers a stimulating programme of study, with an emphasis placed on equipping students with global marketing concepts and techniques that are demanded by global organisations and marketing agencies. The Roehampton MSc Global Marketing provides students with essential expertise of contemporary marketing theory and practice, equipping them with the strategic and operational marketing skills needed to succeed. This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. Students will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. Students will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

The programme provides students with a critical understanding of corporate strategy, financial performance management, leadership and cross-cultural perspectives on management. The University of Roehampton research methods class will equip students with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner relevance. Students will be encouraged to engage in personal professional development through active participation in the Global Leadership Programme, aimed at equipping them with the skills that are critical to succeed in today’s fast-pace business world. MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from the University of Roehampton's academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, students will have the opportunity to join the Global Leadership Programme.