Bachelor of Business Administration - Marketing

What can you do with a marketing bachelor’s degree from Western Michigan University’s Haworth College of Business? The possibilities are endless.

Vital to any successful organization, marketing is about building and maintaining valuable relationships with customers by creating, delivering and communicating value through sound, data-supported strategic planning. You will be prepared to seek positions in business-to-consumer, business-to-business, consumer goods, and service companies, as well as nonprofit organizations.

With more than 10,000 marketing alumni represented nationally and globally, it’s no wonder the WMU marketing major is nationally recognized. Explore why the marketing program may be the best option for you!

Pre-Professional Pathways

Pre-professional is a category for College of Arts and Sciences students at Western Michigan University who intend to enter a professional school after graduating with their bachelor's degrees. If you plan to enter a health profession or attend law school, WMU's pre-professional pathways offer the guidance, support, academic preparation and field experience you need to be successful. Please let your recruiter know if you are interested in one or multiple pathways. The options are: • Pre-chiropractic • Pre-dental • Pre-forensic science • Pre-law • Pre-medicine • Pre-naturopathic medicine • Pre-optometry • Pre-pharmacy • Pre-physical therapy • Pre-physician assistant • Pre-public health • Pre-veterinary • Pre-secondary education