Associate of Arts - Advertising

The Associate of Arts degree in Advertising prepares students for entry-level jobs in advertising agencies through hands-on instruction in art direction, copywriting, and creative strategy. Undergraduate students will meet the following student performance criteria: Design Skills • Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process

Communication Skills • Create narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery

Problem Solving • Apply strategic elements demonstrating an understanding of the target customer, the product/service, and the market • Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process

Conceptual Thinking • Communicate relevant objectives through the use of appropriate aesthetic choices • Generate original ideas

Professional Readiness • Produce basic materials required for an entry-level job search

*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*