Bachelor of Business Administration - Marketing - Marketing Analytics

The Bachelor of Business Administration (BBA) in Marketing offers a rigorous, innovative curriculum that is designed by experienced faculty and an advisory board of industry experts. The Marketing program at East Tennessee State University (ETSU) deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate, and deliver that value.

Graduates will learn emerging marketing analytics techniques and tools to maximize business performance through engaged, hands-on environments. The curriculum takes an interdisciplinary approach to integrate marketing, technology, communications, analytics, and ethics. Students acquire knowledge and skills to ask the right business questions, analyze and interpret data, communicate insights, and solve real organizational problems.