Master of Science – Marketing & Consumer Studies (Major Research Project)

Master of Science - Marketing and Consumer program equips students with the advanced skills and expertise needed to manage large-scale research and analysis projects effectively. Through a combination of rigorous academic training and applied learning, the program prepares graduates to become strong candidates for doctoral studies or highly competitive hires within the industry.

\ Designed for professionals seeking career advancement and recent graduates eager to deepen their expertise, the Major Research Project (MRP) pathway strengthens students’ ability to make evidence-based decisions, lead with insight, and contribute meaningfully to their organizations and communities. In just one year, students complete a focused applied research project that bridges academic knowledge with real-world challenges in Marketing and Consumer Studies. This option allows students to expand their skills while staying connected to industry trends and demands. Whichever path they choose, the Master of Science (MSc) in Marketing and Consumer Studies prepares graduates to become thoughtful, informed, and forward-thinking professionals ready to make an impact in their field.