Bachelor of Business Administration - Business Analytics

In today’s data-driven world, businesses rely on analytics to make smarter decisions, improve performance, and stay ahead of the competition. With a major in Business Analytics, students will gain in-demand skills to solve real-world problems. They will learn how to use data to predict customer trends, optimize operations, reduce costs, and manage risks. Whether they are helping a global company streamline its supply chain or supporting a startup with marketing insights, their ability to turn data into action will make them valuable assets in any industry.

The Berkeley College Business Analytics degree program can prepare students for careers in a range of in-demand business areas, including:

• Technology • Marketing • Finance • Operations • And others.

Here’s what sets the Berkeley College Business Analytics program apart: Students will build a strong foundation in multiple business disciplines, including management, marketing, finance, accounting, and economics. They will master the technology used by business professionals, including analytics software, to understand, design, and utilize analytical models. Students will learn from professors chosen for their academic excellence as well as relevant professional experience. Additionally, they will have the option to customize their educational experience and stand out in the job market by choosing from one of 10 concentrations in specific business areas. With a higher ratio of business courses to liberal arts courses, the Berkeley College program is more career- and business-focused compared to programs at other institutions. Students will prepare for managerial roles through courses on leadership, strategic planning, and organizational behavior. The program offers flexibility, allowing students to study on campus, online, or through a blend of both modalities. Few other colleges provide this combination of options. Moreover, students will participate in a capstone course designed to apply what they have learned to today’s business environment. They may also have the opportunity to participate in an internship or job-related assignment for a valuable learning experience.