Double Degree - Bachelor of Arts - Sociology & Bachelor of Business Administration - Marketing (Optional Co-op)

Program Description With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the student can explore a multitude of interests and careers. For example, if the student is interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing. The Combined B.A./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees.

Bachelor of Management - Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They draw from fields such as history, English, political science, economics and sociology.

Bachelor of Arts - Sociology

Sociology is the study of society, including the interaction between individuals, groups, and institutions. Sociological study helps develop original ways of looking at the world and the individual’s place within it.

The application of sociological thinking can lead to a better understanding of social problems and issues and suggestions about how these issues may be overcome in real-world terms.

By studying sociology, students will gain insight into how people interact with one another and how values and beliefs both shape and are shaped by the structures and processes in society.. The primary goal of the discipline is to stimulate sociological thinking — applying imagination and critical analysis to the many facets of social life.

Students of sociology will be exposed to a wide variety of alternative theories of social behaviour, structure, and change through a wide range of courses on topics such as: crime, religion, work, gender, age, ethnicity, politics, culture and health.