Bachelor of Commerce - Marketing (Optional Co-op) (Program Major)

Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs. Graduates with a major in marketing have a wealth of career opportunities in both the for-profit and not-for-profit sectors. While some graduates seek employment in sales, others take positions with firms that deal in:

• consumer goods • utilities • communications • insurance • retail chains • banks • garment manufacturing • agricultural products • high tech among many others

Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products and services that meet the needs of both the consumer and producer. A marketing professional is also involved in setting the prices for the product or service, deciding where and how it will be sold, and how it will be promoted.

Students who study major in marketing soon discover that this exciting field encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, and marketing of social issues.