Bachelor of Fashion - Enterprise (BP327) (0100708)

In this course, students will examine environmental, ethical, corporate and consumer dimensions of the fashion and textiles industry through the lens of product management, marketing and retail. They will gain an understanding of the dynamics of the industry, including consumer buying patterns, and how to design, develop, source, communicate and sell fashion products.

With emphasis on the emerging markets and innovations of the Asia Pacific region, this degree incorporates the latest innovations in technology, e-commerce, sustainability and emerging consumer trends.

As a graduate, students will have the necessary foundation to further specialize and apply their knowledge in fashion enterprise as an emerging entrepreneur or entrepreneur across large, medium or small global fashion enterprises, or further study.