Bachelor of Arts (Honours) - Business and Marketing with Integrated Foundation Year

Program Description This integrated foundation year has been specially designed to give students the introductory knowledge and business skills needed to confidently progress to degree-level study. The Foundation year is structured around an entrepreneurial challenge, with modules that introduce the transferable skills students will need at degree level and beyond. Once students have successfully completed their foundation year, they will progress to the first year of BA (Hons) Business and Marketing. Students will gain a solid grounding in management principles, together with a broad set of business skills. Building upon this foundation, students will develop specialist knowledge in their chosen course. The global marketplace is constantly being reshaped by new technologies, emerging trends and shifting audiences. In order to compete in this environment, students will need to develop innovative and flexible strategies that meet the ever-changing demands. This course focuses on marketing theory and practice – helping students to grow into a media-savvy marketer with the confidence to respond to rapid market changes, develop integrated strategies, build creative campaigns and convert targets into leads while managing teams across the globe. Students will examine current debates, such as the extent to which big data will replace traditional data collection methods and start to think from a marketing communications (marcomms) perspective – developing new campaign objectives and crafting effective messages, supported by independent research and competitor analysis. Practical, experience-based simulations and challenges with industry experts will expose students to real-world business issues and prepare them with the hands-on experience needed to develop and launch a luxury enterprise. Students will have the option to undertake an independent placement or enterprise project to gain further industry experience, or they can study abroad for a term at one of Regent’s University London's international partners to broaden their understanding of management and enterprise in a global context. Students will also have the opportunity to learn a new language – preparing them to work in an international arena.