The Marketing Management Diploma Program uses lectures, case studies, films and simulated business exercises to emphasize practical marketing skills. Students gain a general business education, with specific job skills in customer relations, selling, advertising, marketing research and management.

Employment opportunities in marketing and sales are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Most graduates find entry-level management trainee positions in retailing, financial marketing, or industrial sales. Because marketing plays such a central role in business success, advancement to middle and senior management is a realistic goal for students who apply themselves in these positions.