4-Term Foundation Certificate for Business, Law and Social Sciences - Continue to Bachelor of Science (Honours) - Business with Marketing

Program Description For students who've finished high school but don’t meet the entry requirements for university, a Foundation Certificate can help them gain entry to an undergraduate degree. After completing this pathway option students qualify for progression to the 1st year of an undergraduate degree at City, University of London.

A student’s course length is determined mainly by their English language level (UKVI IELTS score). Students on all course lengths take a set of common or similar modules to gain a solid base of skills for university. Students taking a course longer than 2 terms, will take additional modules designed to improve one or more of their English language level, academic skills, and basic knowledge of particular subjects.

On the Business with Marketing course students will gain a broad understanding of business from a marketing perspective. They’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of their studies.

Students will see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. Students will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.