Bachelor of Business Administration - Second Degree - Marketing (Optional Co-op)

For those who already have an undergraduate degree, the Dhillon School of Business can help students earn a second degree to broaden their knowledge or change their career direction.

This is an individualized program of 15 to 25 courses. Full-time student can complete the program in 1.5 - 2.5 years, and they may be able to accelerate their program by attending summer sessions. Students have up to 10 years to complete the degree.

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students will learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. Students will draw from fields such as history, English, political science, economics and sociology.