Centennial College's Business – Marketing program will prepare students to be the essential link between an organization and its customer base. They will start this certificate program by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics will create a solid foundation for the marketing courses and topics that will follow, including: • Marketing theory and case-based problem solving; • Marketing communications, which will include advertising and promotion; • Account management; • Sales and service.

In addition to classroom theory led by experienced faculty members, the Business – Marketing program will employ a hands-on learning approach. Students will explore the various areas of marketing through case studies, guest lectures, presentations, projects, computer simulations and technologies.