Bachelor of Science - Business Administration - Marketing Management (Optional Co-op)

Marketing is a fast-paced field of study that offers the opportunity to work in many different industries. Marketing is often described as the “face” of a firm, but in reality, marketing goes much deeper. It is the core of any organization that is able to successfully interact with entities outside the organization. The Business Administration: Marketing Management provides the background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies.

The marketing curriculum provides background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies. Students must earn a C or higher in all required marketing management specialization courses.