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Seneca Polytechnic - Newnham Campus
This two-year diploma program offers a solid marketing foundation, covering integrated marketing communications, selling, strategies, web design, research, and channel management. Student will gain tools to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging, and distribution. The program features problem-based learning, real-world projects, and case studies. Student will develop skills in: • Leadership
• Brainstorming ideas
• Management techniques
• Critical thinking
• Planning
• Project management
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