Foundation Studies - Art, Design and Architecture (FS022ADA) (108492M) + Bachelor of Communication - Advertising (BP219P9) (064394C)

Foundation Studies - Art, Design and Architecture (FS022ADA) (108492M): Foundation Studies is delivered by the Royal Melbourne Institute of Technology Training, a fully owned entity of the Royal Melbourne Institute of Technology University. Foundation Studies provides students with the knowledge, skills and confidence they need for their future academic success.

Located in the heart of the vibrant city of Melbourne, close to cafés, shops, arts and entertainment precincts, the Royal Melbourne Institute of Technology Training’s Foundation Studies specialist staff support students every step of the way. The university provides opportunities to develop students' global and social network, setting them up for success at the Royal Melbourne Institute of Technology and into the future.

To ensure students get the best start to their studies, the Royal Melbourne Institute of Technology has invested in careers counselling, academic and welfare support for international students to access when and where it suits them.

Bachelor of Communication - Advertising (BP219P9) (064394C): The Bachelor of Communication (Advertising) has three distinct focuses: art direction, copywriting, and strategy planning/account management. There is a strong focus on critical and conceptual thinking. Students will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

This degree offers students a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. Students will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.

Please note that applicants from some countries will be required to pay a non-refundable application fee. The fee will go towards the tuition deposit for any students who enrol.