Bachelor of Arts (Honours) - Digital Marketing and Advertising

Program Description This degree strongly focused on students employability needs, students will acquire transferable skills and attributes sought after by employers. Students gain digital skills in content creation, as well as for general office settings (eg Excel), gain practical industry experience of advertising and digital marketing through live projects, industry speakers, events and employability modules, enhance their CV further through an optional year’s study abroad, placement or short internship, strong links with the Chartered Institute of Marketing; the Business School is a CIM Strategic Partner and hosts the regional CIM Club, learning for professional qualifications embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year, and dedicated programme tutors to look after the pastoral and academic needs of students.