Post-Baccalaureate Diploma - Marketing (PBG)

Nipissing University's Post-Baccalaureate Diplomas are two year programs intended for students with a degree outside of business. They enable students to take the knowledge they've learned in other fields and apply it to the business field. In the first year students will take core courses to introduce them to business as a whole, before diving into a more specific area. In the Marketing Diploma, students will take courses in: • Change Management and Innovation Leadership • Consumer Behavior • Communications: Advertising and Promotion • Applied Marketing Management

And will have the opportunity to choose courses from their area of interest, including: • Marketing - Sports, Digital, Social, International, or Business-to-Business • Marketing Management - Product and Brand, Sport Event, or Services • Communications - Sales or Public Relations