Master of Marketing/Master of International Tourism and Hospitality Management (5716) (096287G)

Program Description The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide students with an understanding of strategic marketing and operational considerations, enabling students to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables students to graduate with two postgraduate qualifications at a Masters level and take the next step in their career.

The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.

Students will expand on their core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.

The Master of Marketing enables students to develop and build on a solid foundation of marketing principles and industry best practice. Students will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Studies will also show students how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.