2-Term Pathway - International Foundation Year in Business, Law and Social Studies - Continue to Bachelor of Arts (Honours) - Marketing Communications and Advertising

This International Foundation Year provides academic preparation for the BA (Hons) Marketing Communications and Advertising degree. Students develop foundational business and social knowledge while strengthening research, academic writing, communication, critical thinking and independent learning skills. The programme helps students adapt to UK university teaching and assessment. Successful completion allows progression to undergraduate study covering advertising, marketing communication, branding, consumer behaviour and campaign development. The pathway is suitable for students interested in creative communication and commercial strategy and seeking future opportunities in advertising agencies, marketing, branding, communications, content development, public relations and related professional environments.