Master of Science - Marketing

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, the university equip students with the skills that organisations demand in a complex global economy.

On this course, students learn how to analyse and apply marketing strategy theory to develop an understanding of organisations' social, political and cultural contexts. The University look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. Students develop visual literacy and the capacity to think creatively and independently.

MSc Marketing is designed to challenge aspiring and existing marketing professionals therefore they are required to have previously studied or worked in marketing to undertake this Masters degree.