Advanced College Diploma - Business Administration - Marketing (B009)

Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration – Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the extremely important field of logistics. This three-year marketing program prepares students for various types of management positions.

Program Highlights:

• Marketing research projects in the local community allow for hands-on practical and experiential learning. • Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC). • Work placements for qualified third-year students in their final semester. • Articulation agreements so students can obtain a degree with a variety of universities including Nipissing University (offered on the St. Clair College campus), Walsh College and Davenport University. Students can also obtain their degree oversees in Ireland and Australia. • Continuously updated curriculum based on current trends including social media marketing content. • Program and Event planning allows students to organize and stage a real marketing event which is an important component of marketing today.

Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Others go into market research in small, medium and large national firms.