Double Degree - Bachelor of Science - Geography & Bachelor of Business Administration - Marketing (Optional Co-op)

With a combined Bachelor of Science/Bachelor of Management (B.Sc./B.Mgt.) degree, the student can explore a multitude of interests and careers. For example, if the student is interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing.

Bachelor of Management - Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They also draw from fields such as history, English, political science, economics and sociology.

Bachelor of Science - Geography

Geography deals with the diverse landscapes around the world. It is about everything from the original formation of the earth’s surface, to the effects humans have on the environment: past, present and future.

The primary focus of the program is to give students the skills necessary to analyze the organization and interaction of all creatures and ecological processes on the planet — and sometimes beyond it — to address real-world issues.

The department is particularly strong in the areas of geographical information science (GIS) and remote sensing, water research and rural & urban studies; areas of spectacular growth in research, teaching and employment for graduates.

Students will have access to the latest hardware and software available in geography, economics, environment, agriculture, ecology, planning etc, as well as state-of-the-art facilities like the Alberta Water and Environmental Science Building. This facility provides the infrastructure to support the research interests of University of Lethbridge’s award-winning faculty, the instructors, as they investigate diverse areas such as: weather and climate, water, glaciers, sediments, plants and insects.