Master of Science - Digital Marketing Management

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills students will learn on the Digital Marketing Management MSc. Whether students are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare them for a career in digital marketing management. A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.