Bachelor of Arts (Honours) - Digital Marketing (N501) (Placement year)

The BA (Hons) Digital Marketing degree at Leeds Arts University is an undergraduate programme that merges creativity, strategic thinking, and technological knowledge to equip students for careers in the evolving digital marketing sector. It offers a blend of theory and practical learning focused on the key aspects of branding, consumer behaviour, data analytics, and digital communication within creative industry contexts. Students explore how to design, implement, and manage digital marketing campaigns across various online platforms, developing expertise in content creation, social media strategy, search engine optimisation (SEO), user experience (UX), and digital advertising.

The course emphasises innovation and practical engagement through live briefs, collaborative projects, and partnerships with industry professionals, allowing students to apply their learning in real-world scenarios. By integrating marketing theory with creative practice, the programme nurtures both analytical and design skills essential for producing effective and engaging marketing solutions in the contemporary digital environment.

Graduates emerge with the knowledge and experience to pursue diverse career paths in digital marketing, brand management, content strategy, advertising, and communications. Students also have the option to complete the course over four years by undertaking a placement year between the second and third year, offering valuable hands-on industry experience and enhanced employability upon graduation.