Master of Arts - Advertising and Marketing Communications

The Masters in Advertising and Marketing Communications at the University of West London provides students with an in-depth understanding of advertising strategy, creative advertising and branding.

From looking closely at consumer behaviour (behavioural economics) through to developing marketing strategies and creative campaigns that engage consumers, students will build up a comprehensive base of practical knowledge during their Masters in advertising.

The course focuses on the core principles and contemporary practices of advertising and marketing communications. Students will explore the relationship between brands and their audiences and learn how to craft compelling messages that resonate across all media platforms. The curriculum is designed to foster critical thinking, creativity and a deep understanding of consumer behaviour.

Through a range of extremely practical, employability-focused modules, students will develop strategic and creative skills to an advanced level. Students will explore the process of creating clear, engaging brand stories through tutor-led and industry-based projects.