Master of Arts - Advertising, Marketing and the Media

The University of Essex is surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace. Human societies are constantly influenced by the advertising industry, and businesses need to become increasingly aware of the societies and cultures in which they're operating. These areas play an important commercial function within business and organizations. Taught within the University of Essex's top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyze the advertising industries in Britain, North America and newly emerging economies like India.

Students explore topics including:

• Recent developments from actor network theory on market devices • Concepts of advertising, marketing and consumption • Contemporary marketing and management • Media and communications • Developing brand cultures

Students are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.

The University of Essex is 2nd in UK for research power in sociology (Times Higher Education research power measure, Research Excellence Framework 2021). The University of Essex is pursuing a new understand of the social world with their world leading research, and contributing to the thinking that guides organisations.

This course is supported by expertise from the Essex Business School. The strong emphasis on ethics and sustainable business practice in the global economy will provide knowledge and skills necessary for students' future career in an increasingly complex world.