Graduate Certificate - Social Media Management (0478)

As a social media professional, students will plan, execute and analyze social media campaigns for a variety of organizations and clients, in both for-profit and non-profit sectors. Students will create engaging communications using images, video and text to enhance brands and improve online engagement.

Highlights:

• Program is delivered over two semesters, four days a week. • Hands-on learning in client-focused courses. • Gain and improve collaboration and leadership skills required in industry. • In-depth training in social media management platforms such as Hootsuite. • Training in website hosting, LMS management and social media analytics dashboards. • Network among industry professionals to access the freelance market. • Plan and lead a social media campaign for a community client in a capstone course. • Gain business and marketing skills. • Learn creativity techniques and develop an entrepreneurial mindset.