Double Degree - Bachelor of Arts - French & Bachelor of Business Administration - Marketing (Optional Co-op)

With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the student can explore a multitude of interests and careers. For example, if the student is interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing. The Combined B.A./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees. Bachelor of Management - Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They will draw from fields such as history, English, political science, economics and sociology.

Bachelor of Arts - French

In today's globalized context, students of modern languages are being prepared for membership in a global community that extends far beyond the boundaries of the English-speaking world. The study of modern languages is about far more than just learning how to communicate in another language. It’s about exploring other identities and values through language, literature, history and culture in a global community.

Today, French is an official language in almost 50 countries, including Canada. French is also an official language of the United Nations, the Red Cross, and many other international organizations, and is spoken by more than 200 million people on 5 continents. The growth of French Immersion in Canada—and the need for qualified teachers—speaks to the robust and increasing importance of French.

Students who study French will gain awareness of other cultures through courses in language, literature, and culture and civilization, and through academic and living experiences in francophone Canada or abroad.

Classes are taught in the language being studied; so, French courses are taught in French. Students can specialize in one language or study a combination.