Marketing professionals are strategic and intuitive thinkers who know how to find out what makes people tick. This program uses that knowledge to develop expert strategies and communications to connect with consumers, drive sales and increase brand loyalty for companies and their products.

From brand management and marketing research to social media and sales, marketers have many career opportunities, especially those with the skills to operate in a digitally-driven world. For students who enjoy understanding how consumers think and have an interest in business, pursuing a career in marketing could be a great choice.

In this Business Administration: Marketing program, students will learn about market research, consumer behaviour, integrated marketing campaigns, entrepreneurship, social media marketing, and how to create compelling content. This program will teach students how to think strategically and creatively to make solid marketing decisions that will benefit the brands and organizations they work with.