Advanced College Diploma - Business Administration - Marketing (362) (Optional Co-op)

Program Description Students can llearn about marketing and its role in the business environment. They enhance their skills in advanced digital marketing, solve marketing problems for real clients and practice your knowledge with an optional co-op placement.

Program Highlights: • Co-op option offers a full year of work term placement (three consecutive four-month placements). • Study with professors who have worked as marketing professionals and bring their expertise to the classroom.

Learning Outcome: • How to conduct market research and create marketing strategies for real clients. • Verbal and written communication skills as preparing reports and presentations. • Web marketing strategies and tools. • Use computer simulation to model an international product launch. • Ethics and sustainability practices. • Project management techniques. • Adobe Creative Suite for Business, graphic and web design. • Business-to-business marketing. • Prepare a comprehensive marketing plan for an external business start-up.