4-Term-Pre-Master’s for Business, Economics, and Finance -Transfer to Master of Science - Digital Marketing Management

The Pre-Master's for Business, Economics, and Finance at Kaplan International College London is ideal for a postgraduate degree at university. The length of the course is determined mainly by the applicant's English language level.

All students will take a set of common or similar modules to gain key skills for university. They may also take extra modules focusing on one or more of the English language, academic skills and basic subject knowledge.

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behavior online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills graduates learn on the Master of Science in Digital Marketing Management. They will learn to track campaigns through analytics, develop multi-channel marketing communications and craft digital strategies with the benefit of hands-on experience in the University of Westminster's state-of-the-art digital marketing lab, Switch 23, which features the same Adobe Creative Cloud applications used in top agencies.