Master of Arts - Fashion Marketing

Program Description As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Nottingham Trent University MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.

Students will gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.

On this course, students will gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.