Bachelor of Commerce/Bachelor of Communication (Advertising) (104737E)

Deakin University's Bachelor of Commerce/ Bachelor of Communication (Advertising) empowers students to solve the problems of the future and be part of the next generation of 'big idea' thinkers. In this complementary double degree students will learn to think more critically as they gain a strong foundation in all aspects of commerce at Deakin University's world class business school. Choose from nine commerce majors to explore an area of passion and graduate with a world-class, globally recognized degree. At the same time, they will develop an understanding of complex audiences and media effectiveness through their communication (advertising) degree.

Both degrees offer opportunities to get involved in hands-on learning including overseas study tours, international and domestic internships, work placements and exchanges. Graduate with a combination of sought-after skills in just four years and be ready for an exciting career in the chosen field.

In this combined course, students study a range of topics across both areas. Develop their business knowledge through one of Deakin University's commerce majors: • Accounting • Economics • Finance • Financial planning • Human resources management • Management • Management information systems • Marketing.

At the same time, explore the complementary communication (advertising) component and strengthen students understanding of the principles and practice of advertising, brand communication for the digital era, complex audiences, media effectiveness and creative thinking. Key study areas include: • Advertising principles and practices • Branded content • Copywriting and ideation • Emerging advertising media • Creative work • Strategic planning.