Bachelor of Arts (Honours) - Marketing and Musical Theatre (RB32)

Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Liverpool Hope University Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what students learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace. Students will be provided with the key skills and knowledge that will enable them to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing students to reflect on the moral and ethical implications of marketing behavior. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow students to reflect on the many challenges and opportunities that these technological and cultural changes provide. This degree allows the study of Musical Theatre from performative, as well as directorial/production points of view. With Liverpool Hope University, students will study the creative and conceptual interactions that exist between words, music and movement, that underpin the threefold performative relationships between music, dance and acting that communicate and express the art form of Musical Theatre.