Bachelor of Business Administration - Business Analytics

Bachelor of Business Administration - Business Analytics provides students with a strong foundation in data-driven decision-making by combining business knowledge with advanced analytical and computational techniques. Students learn to apply statistical, quantitative, and computing methods to transform complex data into actionable insights that enhance strategic and operational business decisions. The program covers diverse application areas such as financial portfolio analysis, sales and market trend forecasting, marketing mix modeling, cybersecurity management, inventory optimization, and human capital management. This course introduces business analytics fundamental concepts and applications. It covers the use of visualization software, and describes the use of data wrangling, analytical models and data storytelling; with an emphasis on business applications. It also discusses ethical and societal implications, and data storytelling. Upon graduation, students are equipped with the analytical, technical, and problem-solving skills necessary to pursue careers as data analysts, business analysts, business intelligence specialists, and data scientists across a wide range of industries.