Master of Marketing/Master of International Business (5717) (096286J)

Program Description The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy. This double degree program enables students to graduate with two postgraduate qualifications at a Masters level and take their career to the next level. Graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.

The Master of Marketing enables students to build on a solid foundation of marketing principles and industry best practice. Students will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Studies will also show students how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

The Master of International Business will enhance each student's business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, students will develop the thought leadership and modern business skills that are vital in today's global economy. Studies will enable students to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.