Bachelor of Science (Honours) - Business and Management - Entrepreneurship and Innovation (N298)

Develop the skills to become a successful entrepreneur, and prepare for a career in the rapidly changing world of business, with University of Reading's BSc Business and Management (Entrepreneurship) degree. This programme, taught by experts from Henley Business School, combines the rigour of a management degree with the creative spirit of entrepreneurship. Students will gain the expertise to embark on their own business venture, with modules covering opportunity recognition and evaluation, financing, “growth-hacking”, and resource management.

The studies will provide:

• a solid foundation in business, marketing, and entrepreneurial finance • practical entrepreneurial techniques, including lean start-up, business model generation, and design thinking • hands-on experience in business development and sales • the ability to manage and direct themselves as an entrepreneur

At the end of the degree, students will be well-equipped to start their own venture, or be in an excellent position to pursue a managerial career in a start-up or fast-growing business. The skills required to succeed in these roles are embedded into the curriculum.

In the third year, students will have the opportunity to continue their studies at one of Reading's overseas partner universities. Staff will help students decide where to go and for how long, guide them through the application process, and support them when they’re abroad.