Bachelor of Commerce/Bachelor of Communication (Digital Media) (104738D)

Deakin University’s Bachelor of Commerce/ Bachelor of Communication (Digital Media) is designed to meet the needs of an increasingly online world.

Students will learn to think more critically as they gain a strong foundation in all aspects of commerce at Deakin University’s world class business school. Their commerce degree will arm them with versatile skills that prepare them for the commercial roles of the future. At the same time, learn to produce real-world digital and social media content through their complementary communication (digital media) degree. Both degrees offer opportunities to get involved in hands-on learning including overseas study tours, international and domestic internships, work placements and exchanges. Graduate with two sought-after skills sets and get ready for an exciting career in their chosen field.

In this double degree, students will study a range of topics across both areas. Develop their business knowledge through one of the commerce majors: • Accounting • Economics • Finance • Financial planning • Human resources management • Management • Management information systems • Marketing.

At the same time, explore the complementary communication (digital media) component. Students will gain an understanding of the function and influence of communications industries locally and globally, learning practical skills in social media content creation, podcasting, website creation, video production and more. With an emphasis on emerging technologies and real-world learning, they will explore themes like: • How to build social media identities • Engaging audiences with podcasts and videos • How to run crowdfunding campaigns • How to become a digital media entrepreneur • How to manage social media in organizations.