Bachelor of Business Administration - Marketing - Marketing Management

The Bachelor of Business Administration (BBA) in Marketing offers a rigorous, innovative curriculum that is designed by experienced faculty and an advisory board of industry experts. The Marketing program at East Tennessee State University (ETSU) deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate, and deliver that value.

Marketing is a dynamic discipline. Graduates will transform creativity into problem solving to develop meaningful relationships and facilitate valuable exchanges between organizations, customers, and society. They will acquire core skills to build, implement, and manage strategic decisions in all marketing aspects including assessing and targeting the marketplace, creating and capturing value through desired products and services, designing marketing channels, and creating and communicating brand value.