Post-Baccalaureate Diploma - Digital Marketing

Digital marketing refers to marketing activities that are performed through the use of information technology (IT), including those that are conducted through the internet. An organization may use a wide variety of technologies while using digital marketing to reach potential customers, such as websites, search engines, blogs, social media, video, and email.

Given the significant usage of social media and other online channels, digital marketing can help improve the competitiveness and positioning of organizations. Organizations now recognize that developing and implementing an effective digital marketing strategy is paramount. A successful digital marketing strategy involves a combination of various methods and technologies, including online advertising, search engine optimization and marketing, social media marketing, pay-per-click, influencer marketing, and content creation and management.

Learners will complete courses in marketing, digital marketing strategy, social media marketing, branding, data analytics, information technology, enterprise systems, and project management.

Learners also receive hands-on training on the latest analytics software and IT systems used to better understand customers, undertake digital marketing activities, and assess the success of digital marketing activities and strategies, such as Google Analytics, Tableau, Power BI, MS Project, and SAP S/4HANA.