Master of Science - Consumer Behaviour

Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour master’s degree. This programme will guide students to the forefront of consumer-centred business philosophy and prepare them to lead in an ever-competitive and complex world. Whether students work for a global organization, SME or non-profit organization, Reading aims to provide students with an experience that will encourage new and innovative understanding of the consumer-led markets that organizations work in.

This degree is suitable for graduates from both business and non-business backgrounds, and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components, and aims to raise their visibility with an array of external organizations.

Students will:

• join the highest-ranking UK university for Agriculture and Forestry (QS World University Rankings by Subject 2021 - Agriculture & Forestry). They’re ranked 12th in the world, and are the only UK university in the top 50. • embrace the latest consumer behaviour thinking, and gain the skills knowledge and understanding students need to move their organization forward. • problem-solve internal and external client-led projects, facilitating active learning throughout their studies.