Bachelor of Arts (Honours) - Business and Marketing

From digital marketing and social media, to traditional print, studying for a Business and Marketing BA can lead to an exciting career. Within the fiercely competitive and global economy, marketing is now central to commercial success. Businesses and organisations across every sector – private, public and non-profit – need to determine and differentiate their brand, communicating effectively who they are and what they do to past, present and potential customers. This professionally accredited course is designed to help students gain the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. The university aims to provide a solid understanding of business analysis, planning, and management, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and how to promote competitive advantage. Coventry's status as a Chartered Institute of Marketing (CIM) accredited Study Centre means this degree provides exemption from the CIM Certificate in Professional Marketing, as well as the first module of the CIM Diploma in Professional Marketing via the Graduate Gateway scheme.