Bachelor of Arts (Honours) - Entrepreneurship and Marketing

The BA (Hons) Entrepreneurship and Marketing programme combines a leading-edge, vocationally relevant entrepreneurship curriculum with a comprehensive grounding in various forms of marketing, preparing students for careers in dynamic business environments.

The course covers key concepts such as business theory, enterprise frameworks, digital marketing, advertising, public relations, and social media, while integrating industry input through live projects and briefs to enable practical application of learned skills to real business challenges.

The programme offers opportunities for practical experience before graduation, including an optional placement year between the second and third years, supported by guidance in securing and completing the placement. Alternatively, students may undertake internships during summer breaks, gaining valuable professional experience to enhance employability.

Strong industry links are embedded throughout the course, providing opportunities to work with organisations and employers on projects such as public relations initiatives, marketing campaigns, and the development of enterprising solutions to real business issues.