Bachelor of Arts (Honours) - Marketing (NN20)

Top reasons to study this programme: • Learn within the flexible Liberal Arts framework. Choose your own path – find out more about the Liberal Arts • Build a comprehensive business understanding which puts marketing and digital technology into context within organisations • Learn how to leverage digital marketing tools to design and deliver outstanding digital marketing strategies across the campaign lifecycle • Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations • From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience • Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of digital marketing