Master of Arts - Business and Marketing

The Master of Arts in Business and Marketing course is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

This programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organizations, their management and the changing external environment in which they operate and develop their ability to take a strategic overview of business and organizational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. This programme looks at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.